Usability Study: HigherEducation.com
Higher Education was seeking concrete user data to validate or discredit the many assumptions made on their lead generation website, OnlineMBA.com.
Still from Zoom video recording of remote usability test
Working with the internal project team, we determined the need for baseline usability testing of the web property, OnlineMBA.com, prior to investing in new design and development changes. My usability services included the following:
write purpose, hypothesis, and tasks to be tested
create profiles for desired audiences, writing screener survey
recruit and schedule all study participants
conduct two pilot studies
moderate and record all interviews
code data and analyze outcomes from interviews
write a formal report of the findings to be presented to directors and C-level executives
Above: Coding the data. Finding related themes and tracking quotes from usability recordings.